Our model

The Shopify for Cannabis - built for New York.

TEC is an asset-light operating system for New York cannabis brands: launch, marketplace, data, fulfillment, and payouts.

Talk to us See the accelerator

Asset-light
Non-plant-touching
New York-first

TEC Operating Model

Technology + services + licensed partners

NY stack

1Brand ownerOwns IP, goals, and customer promise

Client

2TEC platformLaunch, data, marketplace, payouts

Services

3Licensed partnersManufacturing, distribution, money movement

Licensed

Designed for the supply-chain split New York created.

01 / Asset-light by design

TEC owns the operating system, not the plant-touching footprint.

TEC coordinates technology, brand relationships, and launch workflows.

Services layer
Partner network
Brand-owned IP

Operating split

TECTechnology + services

PartnersLicensed operations

Brand ownerIP + strategy

02 / Non-plant-touching

A services platform around licensed operators.

Licensed partners perform regulated operations.

Platform
Partners
Compliance

Compliance posture

Plant-touchingPartners only

MarketplaceLicensed buyers

DistributionHPI license

03 / Built for New York

Native to the fragmented supply chain the state created.

TEC bridges brand ownership and licensed operations.

Brand workflows
NY demand
Accountable partner

NY supply-chain gap

Brand strategyTEC

ManufacturingPartner

MarketplaceTEC

DistributionPartner

Values

How TEC operates.

Operator first

Make operators more effective.

Compliance-aware

Build checks into workflows.

Durable brands

Aim for repeat sell-through.

One team

Win when the shelf keeps moving.

Timeline

Built for the next phase of New York cannabis.

2024

TEC Marketplace Inc. formed in New York

Company formed around a dedicated wholesale stack.

2025

Accelerator model and platform built

Launch, marketplace, data, and fulfillment mapped.

2026

First Type 3 and out-of-state brand cohort onboarding

Initial brands onboard for launch and placement.

Outcomes

A model built around New York's rules.

TEC sits upstream while partners perform regulated work.

Brand license workflow: Type 3
Plant-touching platform model: Non
NY regions in the launch map: 6
Operating partner for the brand: 1

Bring your brand to New York. We will handle the rest.

Join the accelerator cohort and go from license to launch with one operating partner.

Start brand intake Talk to the team